Influence of social media marketing communications on young consumers’ attitudes
نویسندگان
چکیده
منابع مشابه
Social Media Marketing Communications Effect on Attitudes among Millennials in South Africa
Online interpersonal interaction and communication has become an important aspect of social activities, especially among Millennials (young adults). However, the African continent has the lowest Internet access across the globe, but the development and rapid adoption of mobile technology has led to a major increase in the usage of Internet and new online Information and Communications Technolog...
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ژورنال
عنوان ژورنال: Young Consumers
سال: 2017
ISSN: 1747-3616
DOI: 10.1108/yc-07-2016-00622